Top 5 iOS Lifestyle Apps in Mexico: Q4 2025

In the fourth quarter of 2025, the top lifestyle applications on iOS in Mexico showcased varied performance in terms of downloads and active users, according to data from Sensor Tower.

Pinterest maintained a strong presence with weekly downloads starting at around 47K and peaking at approximately 53K by the end of December. The app's active user base exhibited a slight decline over the quarter, starting from roughly 3.8M and ending at around 3.7M.

Amazon Alexa saw a significant increase in weekly downloads, especially towards the end of the quarter, reaching nearly 94K in the week before Christmas. Active users also rose, peaking at about 1.4M before a slight drop to 1.3M by the end of December.

NGL: ask me anything experienced a steady revenue stream, reaching up to $16.5K in the last week of December. Weekly downloads fluctuated, ultimately rising to over 20K, while active users remained relatively stable, ending the quarter with around 440K.

drawnames | Secret Santa app saw its downloads peak in mid-November at about 35K, before tapering off to 2.3K by the end of the quarter. Active user numbers mirrored this trend, peaking at around 200K before dropping to approximately 112K.

Finally, SmartThings recorded a gradual increase in downloads, reaching a high of 28K in mid-November. Active users fluctuated throughout the quarter, peaking at nearly 96K in mid-December before declining to about 74K by the end of the year.

These insights from Sensor Tower reveal dynamic shifts in user engagement and app adoption within the lifestyle category on iOS in Mexico. For more detailed analytics, visit Sensor Tower's platform.