Top 5 iOS Lifestyle Apps in Europe: Q4 2025 Performance

In the fourth quarter of 2025, the top lifestyle applications on the iOS platform in Europe demonstrated varied performance trends. According to Sensor Tower data, these apps showed significant activity in terms of downloads and user engagement.

Pinterest consistently maintained a strong presence, with weekly downloads peaking at approximately 354K in late December. The app also saw a steady rise in active users, growing from 51.4M to 54.6M over the quarter.

The drawnames | Secret Santa app experienced a seasonal surge, with downloads reaching 265K in mid-November before declining towards the end of the quarter. Active users mirrored this trend, climbing to 1.2M in late November and then decreasing to 301K by the end of December.

SmartThings recorded a steady increase in downloads, peaking at 151K in the week before Christmas. The app's active user base also grew gradually, reaching 859K by the end of December.

The Tinder Dating App: Date & Chat maintained robust revenue figures, with weekly earnings hovering around $4.8M to $5.3M throughout the quarter. Downloads and active users remained stable, with a slight uptick in late December.

Lastly, the Hinge Dating App: Match & Date saw a consistent download pattern, culminating in a peak of 111K downloads in the last week of December. Revenue increased to over $2M towards the quarter's end, while active users remained steady around the 1.8M mark.

These insights into app performance highlight the dynamic nature of the lifestyle category on iOS in Europe. For more detailed analytics and trends, visit Sensor Tower.