AI Insights · Timothy · January 2026
Top 5 iOS Lifestyle Apps in Bulgaria: Q4 2025 Performance
Explore the performance of Bulgaria's top iOS lifestyle apps in Q4 2025, with insights on downloads, revenue, and active users, sourced from Sensor Tower.
In the fourth quarter of 2025, the iOS lifestyle app market in Bulgaria showcased notable trends in downloads and user engagement, according to data from Sensor Tower.
Pluxee from Pluxee International saw a fluctuating download pattern, peaking at 5K in late November. Active users increased significantly from 11.5K at the beginning of the quarter to over 24K by the end of December, indicating a growing user base.
Pinterest maintained a steady download rate, averaging around 1.4K weekly, with a slight increase to 1.7K in December. However, active users decreased from 190K to 159K over the quarter, suggesting a decline in user retention.
Glovo: Food Delivery, Takeaway experienced a downward trend in downloads, starting at 1.6K and dropping to 780 by December. Despite this, active users remained relatively stable, peaking at 51.8K mid-quarter before ending at approximately 38K.
Xiaomi Home showed consistent revenue with weekly earnings ranging from $175 to $357. Downloads saw an increase towards the end of the quarter, reaching over 1K in December. Active users fluctuated slightly but stabilized around 10K.
Tinder Dating App: Date & Chat recorded the highest revenue among the top apps, with weekly earnings peaking at $18.5K in December. Downloads increased towards the end of the quarter, reaching 817, while active users saw a decline from 21K to 14K.
These insights provide a snapshot of the dynamic lifestyle app landscape in Bulgaria, highlighting trends and user engagement patterns. For more detailed analytics, visit Sensor Tower.
