AI Insights · Timothy · December 2025
Top 5 Lifestyle Apps on iOS in the US: Q4 2025 Performance
Explore the performance trends of the leading lifestyle apps on iOS in the United States during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top lifestyle apps on the iOS platform in the United States showed varied performance trends across downloads, revenue, and active users, according to Sensor Tower data.
Tinder Dating App: Date & Chat saw a noticeable decline in weekly revenue, dropping from approximately $7.7M at the start of October to about $5.6M by mid-December, before recovering slightly to $6.2M by the end of the year. Weekly downloads hovered around 94K initially, dipped to 79K, and then rose again to 97K by the end of December. Active users experienced fluctuations, beginning around 5M, dipping to 4.6M, and then climbing back to nearly 4.9M.
Bumble Dating App: Meet & Date experienced a peak in revenue mid-quarter at $3.4M, followed by a drop to roughly $2M at the end of December. Downloads varied between 47K and 60K, with a peak in the last week of December. Active users started at 2.3M, dipped to about 2M, and ended the year at 2.1M.
Hinge Dating App: Match & Date faced a steady decline in revenue from $4.4M to $2.4M over the quarter. Downloads remained relatively stable, ranging from 86K to 104K, with a notable peak in the final week. Active users fluctuated slightly, maintaining around 3.3M throughout the quarter.
Wyze - Make Your Home Smarter showed a consistent revenue pattern, starting at $738K and closing at $639K. Downloads exhibited growth towards the end of the quarter, peaking at 33K. Active users ranged from 2.3M to 2.5M, with a gradual increase towards the year's end.
Raya reported a stable revenue trend with minor fluctuations, closing the quarter at $557K. Downloads surged to over 18K mid-quarter and stabilized around 12K by December. Active users increased from 10K to around 17K, showing a notable rise in engagement.
These insights highlight the dynamic performance of lifestyle apps on iOS, with more detailed data available through Sensor Tower.