AI Insights · Timothy · January 2026
Top 5 Interactive Story Games on iOS in the UK: Q4 2025
Explore the performance trends of the top interactive story games on iOS in the UK during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, interactive story games on iOS in the United Kingdom displayed varied performance trends. Here's a closer look at the top five games based on data from Sensor Tower.
Episode - Choose Your Story saw significant growth in both revenue and user engagement. Weekly revenue increased steadily, peaking at approximately $48.3K in the last week of December. Downloads experienced a notable rise, reaching 8.3K in the same period, while active users surged from 29.9K to 44.6K by the end of the quarter.
For An Elmwood Trail, revenue remained modest but spiked to $2.1K in the final week. Downloads showed a dramatic increase, especially in late December, climbing to nearly 30K. Active users fluctuated, ending the quarter at around 10.5K.
Doki Doki Literature Club! had a strong start post-release, with initial downloads at 26.9K but later declining to 1.9K. Revenue decreased from $610 to $283, and active users dropped from 26.2K to 4.4K in the final weeks of the quarter.
Design Family Life showed a consistent rise in revenue, starting from $201 in early November and reaching $6.4K by the end of December. Downloads also saw growth, peaking at 5.5K in the final week.
Lastly, GossipMaster maintained a steady download rate, increasing from 1.7K to 5.3K over the quarter. Active users grew from 9.1K to 14.4K, indicating a strong engagement level.
These insights, provided by Sensor Tower, highlight the dynamic nature of the interactive story game market on iOS in the UK. For more detailed analytics and trends, visit Sensor Tower's platform.
