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AI Insights · Timothy · January 2026

Top 5 Insurance Apps on iOS in South Africa: Q4 2025

Explore the performance trends of the top 5 insurance apps on iOS in South Africa during Q4 2025, highlighting download and active user statistics.

Top 5 Insurance Apps on iOS in South Africa: Q4 2025

In the fourth quarter of 2025, the top insurance applications on the iOS platform in South Africa showcased diverse performance trends. According to data from Sensor Tower, these apps exhibited varying patterns in downloads and active users.

Discovery maintained a steady download rate throughout the quarter, fluctuating between 2.5K and 3K weekly downloads, peaking at approximately 3K in the last week of December. Active users were stable, averaging around 150K, with slight dips and rises during the quarter.

Naked Insurance experienced a gradual increase in downloads, reaching over 1K by mid-December. Despite no revenue generation, the app's download numbers indicate a consistent user interest.

The Momentum App saw varying download numbers, peaking at over 1K in early December and ending the quarter with about 750. This trend suggests fluctuating user engagement without significant revenue changes.

Clientèle displayed a decline in downloads towards the end of the quarter, starting strong with around 900 weekly downloads and dropping to about 400 by the last week of December. This decline in downloads might reflect changing user preferences or market dynamics.

Finally, OUTsurance showed a peak in downloads at nearly 1K in early December, followed by a decline to approximately 600 by the end of the quarter. Despite no revenue data, the app maintained a reasonable level of user interest.

For more detailed insights and data, Sensor Tower offers comprehensive analytics on these applications.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026