AI Insights · Timothy · January 2026
Top 5 iOS Insurance Apps in the UK: Q4 2025 Performance
Explore the performance of the top insurance apps in the UK on iOS during Q4 2025, with insights into downloads and active users provided by Sensor Tower.
In the fourth quarter of 2025, the top insurance applications on iOS in the United Kingdom showcased varied performance metrics, as reported by Sensor Tower.
Hastings Direct Insurance maintained a consistent download rate, peaking at 19.9K in late September and ending the quarter with 19.2K downloads. Active users fluctuated throughout the quarter, starting at 338K and experiencing a dip to 268K by the end.
Admiral Insurance saw its downloads decrease from 13.8K at the start to 11.2K at the end of December. Active users remained relatively stable, with a slight increase to 146K in early December before closing the quarter at 140K.
Cuvva experienced a steady download rate, spiking to 11.7K in late December. Active users rose from 56K to 51K, with a notable increase during the holiday period.
MyAviva - Insurance & finance downloads declined from 8.4K at the beginning of the quarter to 6.1K by year-end. However, active users peaked at 201K in mid-November and ended the quarter with 171K.
Veygo by Admiral downloads increased from 3.9K to 6.6K throughout the quarter. Active users grew significantly, starting at 18.6K and reaching 30.3K by the end of December.
These insights from Sensor Tower highlight the dynamic nature of the insurance app market in the UK, with more detailed analytics available on their platform.
