AI Insights · Timothy · January 2026
Performance of Top 5 iOS Insurance Apps in Europe - Q4 2025
Discover the trends in downloads and active users for the top insurance apps in Europe on iOS during Q4 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, the top five insurance apps on the iOS platform in Europe showcased varying trends in downloads and active users, according to data from Sensor Tower.
Hastings Direct Insurance experienced a consistent download rate, starting at approximately 19.9K in early October and fluctuating slightly throughout the quarter, ending with around 19.2K downloads. Weekly active users began at 338.4K, saw a dip mid-quarter, and closed at 268.7K.
Allianz'ım saw a notable increase in downloads towards the end of the quarter. Starting at 11.7K, downloads peaked at 17.4K in late December. Its active user base remained relatively stable, beginning at 283.7K and ending at 298.4K.
TK-App had a steady decline in downloads, starting at 16.4K and dropping to 10.3K by the end of December. However, its active user count showed significant fluctuations, peaking at 718.1K in the last week of December.
Admiral Insurance maintained a consistent download pattern, beginning at 13.8K and ending the quarter with 11.2K downloads. Active users saw a slight increase, starting at 136.5K and rising to 140.1K by the quarter's end.
Mon AXA Assurance demonstrated a gradual increase in downloads, from 10K to 10.8K, with a peak in early December at 16.1K. Active users also increased, starting at 128.9K and reaching 159K by the end of the quarter.
For more detailed insights and analytics, visit Sensor Tower.