AI Insights · Timothy · December 2025
Top 5 Horror Games on iOS in New Zealand: Q4 2025 Performance
Explore the performance trends of the top 5 horror games on iOS in New Zealand during Q4 2025, with insights on downloads, revenue, and active users.
The fourth quarter of 2025 saw intriguing trends among the top horror games on iOS in New Zealand. According to Sensor Tower data, these games displayed varying patterns in downloads, revenue, and active users.
Granny showed a consistent download pattern, starting at around 199 weekly downloads and reaching a peak of 218 by the end of December. Active users fluctuated slightly, beginning at 426 and ending at 428. Revenue remained steady at zero throughout the quarter.
In contrast, Nightmare Puzzles: The Unknown experienced a notable increase in revenue, starting at $29 and climbing to $83 by the end of December. Downloads spiked in early December to 382 before settling at 286. Active users also showed a significant rise, peaking at 1,015 in early December.
Hello Neighbor had a steady revenue stream, peaking at $93 in late December. Downloads increased gradually, reaching 207 towards year-end. Active users followed a similar upward trend, peaking at 555 in late December.
Fridge Horror Game saw a surge in downloads, beginning with just 2 and jumping to 345 in late October, then stabilizing around 100 by the end of the year. Active users mirrored this trend, peaking at 441 in early November.
Lastly, The Baby In Yellow had modest revenue peaking at $38 in mid-November. Downloads showed a steady increase, reaching 167 in mid-December. Active users also rose, peaking at 259 in mid-December.
For more detailed insights into these trends, visit Sensor Tower's comprehensive data reports.