AI Insights · Timothy · January 2026
Top 5 iOS Horror Games in New Zealand Q4 2025
Explore the performance trends of the leading horror games on iOS in New Zealand during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, the iOS horror game genre in New Zealand saw varied performance across the top five titles. Here's an overview of their trends in downloads, revenue, and active users, based on data from Sensor Tower.
Identity V by NetEase Games experienced fluctuating weekly revenue, peaking at approximately $1.2K in early October, and closing the quarter with about $709. Downloads remained relatively stable, averaging around 38 per week, while active users saw a slight increase from 537 to 522 over the quarter.
Game of Vampires: Twilight Sun from Dream Plus showed a steady weekly revenue with notable peaks, especially at the end of December when it reached $708. Despite the absence of new downloads, the active users remained consistent, hovering around 36.
Tokyo Ghoul · Break the Chains by Funcat Games Limited maintained modest revenue, with highs of $237 in early November. Downloads fluctuated, reaching a peak of 97 in the first week of December. Active users increased significantly from 77 to 123 throughout the quarter.
Mystery Matters Adventure Game by Playrix saw stable revenue, with a minor peak at $184 in late October. Downloads were minimal, yet active users showed a slight rise to six in early December.
Finally, Five Nights at Freddy's from CLICKTEAM LLC USA had a steady increase in revenue, culminating at $213 in mid-December. Downloads and active users both increased, with downloads peaking at 58 in late December and active users reaching 117.
These insights highlight the dynamic nature of the horror gaming market on iOS in New Zealand, reflecting diverse trends in user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.
