AI Insights · Timothy · December 2025
Top 5 iOS Health and Fitness Apps in Bulgaria: Q4 2025
Explore the performance trends of the top health and fitness apps on iOS in Bulgaria during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the Bulgarian iOS market saw notable trends in the health and fitness app category, with data provided by Sensor Tower offering a detailed look at the top performers.
HUAWEI Health: Europe from Aspiegel SE experienced a varied quarter. Weekly revenue fluctuated, peaking at approximately $186 in late September and closing the year at $84. Downloads remained relatively stable, with a significant spike to 3.2K in the week of December 22. Active users increased from 13.3K in late September to a high of 17.1K around the same time.
The еЗдраве app, published by the Bulgarian Council of Ministers, had consistent download numbers, starting at 1.1K and reaching 2K in early October. Active users showed a positive trend, climbing from 10.1K to over 12K by the end of the quarter.
Period Tracker Period Calendar by ABISHKKING LIMITED. saw a decrease in weekly revenue, starting at $436 and ending at $174. Downloads remained steady, with a notable increase to 802 at the end of December. Active users fluctuated slightly, ending the quarter at approximately 53.1K.
Cal AI - Calorie Tracker from Viral Development LLC experienced a decline in downloads mid-quarter, but rebounded to 514 by the end of December. Revenue also showed a downward trend, from $954 to $458, while active users remained stable around 2.2K.
Lastly, Strava: Run, Bike, Walk by Strava, Inc. had a strong presence with revenue starting at $2.3K and settling at $1.5K. Downloads were consistent, with a slight increase to 514 at the end of December. Active users varied, peaking at 11.5K in mid-November.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.
