AI Insights · Timothy · December 2025
Top Fashion Games on iOS in Russia: Q4 2025 Performance
Explore the performance trends of the top fashion games on iOS in Russia during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the fashion gaming landscape on iOS in Russia showcased some interesting performance trends. Here's a look at the top five games in this category.
Merge Fashion: Romance Story from Wind's Choice Tech Limited saw a noteworthy increase in weekly revenue, starting from approximately $3.6K and peaking at about $6.4K by the end of December. Weekly downloads also fluctuated, peaking mid-quarter at around 20.4K before dropping to 9.7K. The app maintained a robust active user base, growing from 58.7K to over 85.3K by the quarter's end.
Beauty Tiles: Story & Makeover by Pexix Inc. recorded a moderate revenue range, starting at $397 and ending the quarter at $210. Downloads saw a downward trend from 9.3K to 4K. However, active users increased from 21.6K to 27.5K, indicating a loyal user base.
Makeup Stylist -DIY Salon game by LI SAIHUA had a steady revenue flow, with minor fluctuations between $8 and $67. Downloads increased significantly from 1.6K to 10.6K by the end of December, while active users rose from 53.2K to 70.9K, showing consistent engagement.
Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company had minimal revenue impact, with only a few weeks recording small amounts. Downloads varied, reaching a high of 6.2K. Active users saw a decline from 11.9K to 5.6K over the quarter.
Skincare Time: Makeover ASMR by DO VAN HUY showed limited revenue activity throughout the quarter. Downloads experienced a slight rise, ending at 4.3K, while active users fluctuated, peaking at 21.9K and settling at 20.1K.
These insights, based on data from Sensor Tower, highlight the dynamic nature of the fashion gaming market on iOS in Russia. For more comprehensive analytics and insights, visit Sensor Tower's platform.