AI Insights · Timothy · January 2026
Top 5 Fashion Games on iOS in New Zealand: Q4 2025 Performance
Explore the performance of the top 5 fashion games on iOS in New Zealand during Q4 2025, including trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the fashion gaming category on iOS in New Zealand showcased notable trends across the top five applications. Here's a detailed look at their performances based on Sensor Tower data.
Sort It Right: Relax Puzzle from Lemon Global Limited saw its weekly revenue peak at $30, with a noticeable increase mid-quarter. Downloads fluctuated, reaching a high of 1.3K, while active users peaked at 1.3K before experiencing a gradual decline.
Skincare Time: Makeover ASMR experienced consistent downloads, maintaining figures around 200-300 weekly. The app's revenue was intermittent, with a notable peak of $11 in December. Active users remained stable, averaging above 1K throughout the quarter.
Chibi Dolls - Games for Girls by Brainytrainee Ltd demonstrated a steady revenue stream, peaking at $455. Downloads started strong at 1.2K but tapered off as the quarter progressed, while active users mirrored this trend, decreasing from 2.7K to 1.1K.
Toca Boca Hair Salon 4 NETFLIX launched in November, showing a promising start with downloads peaking at 620 in late December. Active users followed a similar upward trajectory, reaching 914 by the end of the quarter.
Finally, Merge Fashion: Romance Story from Wind's Choice Tech Limited maintained a consistent revenue flow, peaking at $179. Downloads and active users showed a positive trend, with both metrics increasing towards the end of the quarter.
For more insights and detailed analytics, visit Sensor Tower's platform.
