AI Insights · Timothy · January 2026
Top 5 Fashion Games on iOS in the Middle East: Q4 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in the Middle East during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the top fashion games on iOS in the Middle East showcased varied performance trends. Let's delve into the specifics of each app's journey during this period, with data insights from Sensor Tower.
Merge Fashion: Romance Story by Wind's Choice Tech Limited started with a weekly revenue of approximately $868, experiencing fluctuations throughout the quarter and peaking at around $1.3K in late December. Weekly downloads saw a notable rise, starting at 4.1K and surging to nearly 15K at the beginning of December. Active users followed a similar upward trajectory, increasing from 8.1K to over 17K by early December.
Makeup Stylist -DIY Salon game by LI SAIHUA recorded a stable increase in weekly revenue, starting at $51 and reaching $276 by the end of December. Downloads began at 1.6K, climbing steadily to over 11K. Active users consistently grew from 83.4K to 104.2K, indicating a strong user engagement.
Sort It Right: Relax Puzzle from Lemon Global Limited showed modest revenue gains, peaking at $125 in early November. Downloads were initially high at 9.5K, with fluctuations before settling around 1.9K by the end of December. Active users exhibited a similar pattern, starting at 11.9K and ending the quarter at approximately 5K.
Hair Tattoo: Barber Shop Game by AI Games FZ, although not generating significant revenue, saw a steady increase in downloads from 2.4K to a peak of 7.7K in early December. Active users remained robust, growing from 83.9K to 95.7K, showing consistent player interest.
Paper Doll Makeover & Dress Up by Getsmart LLC experienced minor revenue, with an end-of-quarter peak at $31. Downloads began at 5K, with slight fluctuations, and active users saw a rise from 20.5K to 23.7K mid-December.
These trends highlight the dynamic landscape of fashion games in the Middle East, with varying levels of engagement and monetization. For more detailed insights, visit Sensor Tower.