AI Insights · Timothy · January 2026
Top 5 Fashion Games on iOS in Latin America, Q4 2025
Explore the performance of the top 5 fashion games on iOS in Latin America during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the fashion gaming sector on iOS in Latin America showcased some intriguing trends. Here, we delve into the performance of the top five applications in this category, based on data from Sensor Tower.
Makeup Stylist -DIY Salon game by LI SAIHUA saw a significant rise in weekly downloads, beginning at 5.4K and peaking at 33.4K by the end of December. This was matched by a steady increase in weekly revenue, which reached $715 in mid-November before settling at $637. The app's active user base grew consistently, starting at 136.1K in October and reaching 223.4K by the end of the quarter.
Merge Fashion: Romance Story from Wind's Choice Tech Limited showed a stable growth trajectory. Weekly downloads rose from 7.2K to a high of 20.9K in mid-November, ending the quarter at 17.9K. Revenue experienced a similar upward trend, peaking at $2.7K in the final week of December. Active users increased from 30K to over 42.6K.
Skincare Time: Makeover ASMR by DO VAN HUY experienced a variable pattern in downloads, maintaining around 10K before jumping to 13.6K at the end of December. Revenue remained modest, fluctuating slightly with a high of $84 in early December. The active user count saw an increase from 34.5K to 43K, indicating growing engagement.
Chibi Dolls - Games for Girls from Brainytrainee Ltd demonstrated robust revenue figures, hovering around $7.9K to $10K throughout the quarter. Downloads were initially strong, peaking at 16.5K in mid-October, before settling to 9.8K by year-end. The app consistently maintained a large active user base, reaching nearly 66K.
Sort It Right: Relax Puzzle by Lemon Global Limited saw fluctuations in downloads, with a notable peak at 19.5K in mid-November. Revenue was relatively low, with a slight increase towards the end of the quarter, maxing out at $72. Active users increased from 13.3K to 15.7K, showing a stable user retention.
These insights highlight the dynamic nature of the fashion gaming landscape in Latin America. For more detailed data and analysis, visit Sensor Tower's platform.
