Top 5 Fashion Games on iOS in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the top fashion games on iOS in Italy demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a breakdown of how these popular apps fared:

Skincare Time: Makeover ASMR from DO VAN HUY showed fluctuating weekly downloads, starting at 4.9K and ending at 3.3K. The app's weekly active users began at 17K, experiencing a dip mid-quarter, but rebounded to finish at 16.6K. Revenue was minimal, with a brief peak at $31.

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw an increase in downloads, peaking at 3.4K in early December. The app's weekly revenue showed a steady rise, culminating at $2.2K by the end of December. Active users grew consistently, reaching over 10K by the quarter's end.

Makeup Stylist -DIY Salon game from LI SAIHUA witnessed a notable rise in downloads, jumping to 4.5K in late December. Revenue saw modest growth, peaking at $55. Active users increased significantly, ending the quarter at 30.5K.

Beauty Blast: Makeover & Story by Pexix Inc. experienced a decline in downloads, starting at 1.6K and decreasing to 1.5K. The app's revenue also trended downward, finishing at $149. Active users decreased over the quarter, closing at 2.8K.

Beauty Tiles: Story & Makeover, another offering from Pexix Inc., had an increase in downloads toward the end of the quarter, reaching 2.1K. Revenue showed some fluctuations, peaking at $386. Active users remained relatively stable, ending at 24.7K.

These insights are based on data from Sensor Tower, where more detailed analytics are available. Each app demonstrated unique trends, reflecting diverse user engagement and monetization strategies in the Italian market.