AI Insights · Timothy · January 2026
Top Fashion Games on iOS in the UK: Q4 2025 Performance
Discover the download and user trends of the top fashion games on iOS in the UK during Q4 2025, based on Sensor Tower data.
The fourth quarter of 2025 saw interesting trends among the top fashion game apps on iOS in the United Kingdom. Here's a detailed look at their performance, based on data provided by Sensor Tower.
Skincare Time: Makeover ASMR, developed by DO VAN HUY from Vietnam, showed a fluctuating download pattern. Weekly downloads started at approximately 5.9K, peaked at 8.9K in early December, and ended the quarter at about 6.7K. Active users mirrored this trend, starting at 23.1K, dipping mid-quarter, and finishing strong at 25.2K.
Chibi Dolls - Games for Girls, from Brainytrainee Ltd in the UK, experienced a steady decline in downloads, beginning at 11.5K and dropping to around 2.5K. However, the app maintained a relatively stable revenue, averaging $4.8K to $5.4K weekly, with active users decreasing from 28.1K to around 24.4K.
Paper Doll Makeover & Dress Up by Getsmart LLC, also from Vietnam, maintained consistent download numbers, starting at 4.3K and ending at 5.4K. The app's active user base grew significantly, beginning at 49.2K and reaching 64.8K by the end of the quarter.
Sort It Right: Relax Puzzle from Lemon Global Limited showed varied activity. Downloads peaked at 7.7K in early October, then settled around 1.8K by December's end. Revenue remained minimal, peaking at $110, while active users began at 4.4K, peaked at 6.4K, and ended at 3.7K.
Acrylic Nails! by Crazy Labs from Cyprus saw a gradual increase in downloads, from around 3.5K to 6.7K by the quarter's end. Active users also fluctuated, peaking at 14.5K in early December before dropping to 10.5K.
For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the fashion game market on iOS in the UK.
