Top 5 Fashion Games on iOS in Europe: Q4 2025

In the fourth quarter of 2025, the top five fashion games on iOS in Europe showcased varied performance across downloads, revenue, and active users, according to data from Sensor Tower.

Skincare Time: Makeover ASMR saw significant growth in weekly revenue, starting at $13 and peaking at $230 by the end of December. Weekly downloads fluctuated, reaching a high of 43.9K, while active users increased from 134.9K to 156.8K.

Merge Fashion: Romance Story maintained a consistent revenue stream, with a notable increase to $28K in late December. Downloads peaked at 49.9K, while active users rose from 137.6K to 157.5K.

Beauty Tiles: Story & Makeover experienced a decline in both revenue and downloads, with revenue dropping to $5.2K by the end of the quarter and downloads decreasing to 22.9K. Active users, however, increased to 123.5K.

Makeup Stylist -DIY Salon game showed a steady increase in downloads from 8.7K to 54.6K and revenue from $106 to $639. Active users also saw a significant rise, ending the quarter at 375.1K.

Beauty Blast: Makeover & Story had a peak in downloads at 41.2K early in the quarter, with revenue reaching $9.6K. Active users increased to 31.5K by the end of December.

These trends highlight the dynamic nature of the fashion gaming segment on iOS in Europe. For more insights and detailed data, visit Sensor Tower.