Top 5 Fashion Games on iOS in Brazil Q4 2025

In the fourth quarter of 2025, the fashion game category on iOS in Brazil showcased varied performance metrics across the top five applications. These insights, derived from Sensor Tower data, highlight trends in downloads, revenue, and active users.

Merge Fashion: Romance Story from Wind's Choice Tech Limited saw a notable increase in weekly revenue, peaking at approximately $1.1K by the end of December. Downloads rose significantly mid-quarter, reaching a high of 11.7K in mid-November, while active users grew from 12.1K to 18.7K throughout the quarter.

Makeup Stylist -DIY Salon game by LI SAIHUA experienced consistent growth in downloads, culminating at 12.2K in the final week of December. Revenue also increased steadily, reaching $343 by the end of the year. The game maintained a high number of active users, rising from 68.9K to 94.8K.

Skincare Time: Makeover ASMR, developed by DO VAN HUY, had a modest revenue pattern with minor fluctuations. Downloads varied, peaking at 7.7K in early November, and active users increased from 8.8K to 19.1K by the quarter's end.

Chibi Dolls - Games for Girls by Brainytrainee Ltd saw its weekly revenue reach $4.3K in early November. Downloads fluctuated, ending the quarter with around 4.7K, while active users slightly increased from 20.4K to 30.7K.

Finally, Beauty Tiles: Story & Makeover from Pexix Inc. experienced a surge in downloads in early December, hitting 10.8K. Revenue displayed a downward trend, closing the quarter at $23, and active users rose to 20.7K by the end of December.

These insights provide a snapshot of the dynamic fashion game market in Brazil, with further details available from Sensor Tower's comprehensive analytics.