Top Fashion Games on iOS in Russia: Q4 2025 Performance

In the fourth quarter of 2025, the fashion game apps on iOS in Russia showed varied performances. Here's a closer look at the top five applications, based on weekly downloads, revenue, and active users, as reported by Sensor Tower.

Project Makeover experienced significant fluctuations in its metrics. Weekly revenue peaked at around $9.9K in early December, while downloads surged to approximately 5.5K by the end of the quarter. Active users, however, saw a decline from 20.6K to about 10.4K.

Avatar Life - love & bit gacha maintained a consistent revenue stream, peaking at around $7.4K mid-October. Downloads remained stable, averaging around 2K weekly. Active users decreased steadily from 24.6K to 14.3K by the end of December.

Merge Fashion: Romance Story showed a steady increase in active users, reaching 85.4K by the quarter's end. Revenue saw a significant rise in late December, peaking at approximately $6.4K. Downloads remained robust, with an early quarter high of 20.3K.

SuitU: Fashion Avatar Dress UP had a notable increase in revenue in mid-November, reaching $4.8K. Downloads saw a late-quarter rebound, climbing to 2.3K. Active users fluctuated, ending the quarter at 21.2K.

Glow Fashion Idol experienced a decline in all metrics. Revenue started at $1K and gradually decreased. Downloads were minimal, with a low of 21 in late November. Active users also saw a decline, ending the quarter at 1.1K.

These trends highlight the dynamic nature of the fashion gaming sector in Russia. For more detailed insights, visit Sensor Tower's platform.