Top 5 Fashion Games on iOS in New Zealand: Q4 2025 Performance

In the fourth quarter of 2025, the fashion games category on iOS in New Zealand showcased intriguing trends among the top performers. This analysis, based on Sensor Tower data, highlights the weekly downloads, revenue, and active user metrics for the leading apps.

Project Makeover from Magic Tavern, Inc., observed a fluctuating pattern in weekly revenue, which began at approximately $4.9K and dipped to around $2.7K by late November, before recovering to about $4.4K at the end of December. Downloads were modest, peaking at 185 by the end of the quarter. Active users saw a slight decline, starting at 2.6K and ending at 2.2K.

Pocket Styler: Fashion Stars by Nordcurrent UAB experienced a notable increase in revenue, from $537 initially to a peak of $971 in early December. Downloads showed a gradual rise, ending the quarter at 75. Active user numbers rose from 99 to 142 over the same period.

Influencer Story: Rise to Fame by Future Fusion had consistent weekly revenue, with a slight dip mid-quarter, starting at $649 and ending at $670. Downloads were minimal until a late surge in December reached 154. Active users increased steadily, beginning at 402 and rising to 553.

SuitU: Fashion Avatar Dress UP from Libii HK Limited showed stable revenue, peaking at $565 in mid-October. Downloads surged significantly towards the end of the quarter, reaching 404. The app also saw an increase in active users, starting at 521 and ending at 980.

Finally, Covet Fashion: Dress Up Game by Crowdstar LLC maintained a steady revenue stream, peaking at $487 in early November. Downloads were minimal, with a slight rise to 30 by the year's end. Active users remained relatively stable, fluctuating slightly around the 100 mark.

For more insights and detailed data, visit Sensor Tower's platform.