AI Insights · Timothy · January 2026
Top 5 Fashion Games on iOS in Italy: Q4 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in Italy during Q4 2025, highlighting downloads, revenue, and active users based on Sensor Tower data.
In the fourth quarter of 2025, the Italian iOS market saw intriguing trends among the top fashion games. Here's a closer look at the performance of these leading apps.
Project Makeover from Magic Tavern, Inc. demonstrated notable revenue fluctuations. The app's weekly revenue started at around $19.5K, dipped to $13K by late November, and then surged to $22.6K by the end of December. Downloads experienced a dramatic rise, peaking at 1.7K in the final week, while weekly active users remained relatively stable, finishing at approximately 22.1K.
Covet Fashion: Dress Up Game showed a steady revenue pattern with a slight peak of $4K at the end of October and a gradual decline to $3K by December's end. Weekly downloads hovered around 300-400, while active users remained consistent, closing the quarter at 4.3K.
Merge Fashion: Romance Story by Wind's Choice Tech Limited saw a steady climb in revenue, reaching $2.2K by the last week of December. Downloads were robust, peaking at 3.3K in late December. Active users also increased, ending the quarter at over 10K.
Pocket Styler: Fashion Stars from Nordcurrent UAB experienced stable revenue, with a high of $2.9K in early December. Downloads remained consistent, peaking at 644 in the final week. Active users fluctuated, starting at 212 and closing the quarter at 246.
SuitU: Fashion Avatar Dress UP by Libii HK Limited showed moderate revenue with a peak of $2.1K in mid-November. Downloads reached a high of 1.2K in the week of December 22. Active users increased to 7.1K by the same period.
This data, sourced from Sensor Tower, provides valuable insights into the Italian market's gaming landscape. For more detailed analysis, Sensor Tower offers additional insights into these trends.
