Top 5 Fashion Games on iOS in the UK: Q4 2025 Performance

The fourth quarter of 2025 saw notable trends among the top fashion games on iOS in the United Kingdom. Here's a breakdown of the performance of these applications based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. showed a dynamic quarter in terms of revenue, beginning with around $104K and closing the quarter with a similar peak. Weekly downloads fluctuated, starting at 1.9K and ending at over 3K, while active users experienced a gradual increase, reaching 44.7K by the end of December.

SuitU: Fashion Avatar Dress UP by Libii HK Limited had a consistent revenue stream, peaking at around $15K mid-November. Downloads saw a significant spike towards the end of the quarter, reaching over 3.2K, and active users remained steady, with a slight increase to 21.9K.

Glow Fashion Idol from Crazy Labs started the quarter with a high revenue of $12K, which tapered down to around $7.3K by December. Downloads and active users showed an upward trend towards the end of the quarter, with downloads peaking at 3.5K and active users rising to 19.5K.

Covet Fashion: Dress Up Game by Crowdstar LLC maintained a steady revenue, with minor fluctuations around $9K. Downloads were relatively stable, with a slight increase to 883 in the final week, while active users hovered around the 18K mark throughout the quarter.

Lastly, Merge Studio: Fashion Makeover from Paxie Games experienced a mild decline in revenue, ending the quarter around $6.1K. Downloads and active users both saw decreasing trends, with downloads dropping to 473 and active users reducing to 7.2K by the end of December.

For more detailed insights and analysis, visit Sensor Tower.