AI Insights · Timothy · January 2026
Top 5 Fashion Games on iOS in Europe, Q4 2025
Explore the performance of the top fashion games on iOS in Europe during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, the European iOS market saw dynamic performance from the top fashion game apps. According to Sensor Tower data, these apps showcased varied trends in weekly downloads, revenue, and active users.
Project Makeover from Magic Tavern, Inc. experienced a fluctuating weekly revenue, peaking at approximately $398K in late December. Downloads saw a significant increase towards the end of the quarter, reaching 20K in the final week. The app maintained a solid active user base, starting at 316K and ending at 267K.
SuitU: Fashion Avatar Dress UP by Libii HK Limited had a notable spike in downloads, with numbers rising to 22.8K in the last week of December. Revenue showed a peak of $48.6K in mid-November, while active user numbers increased from 82.5K to 93.9K by the end of the quarter.
Covet Fashion: Dress Up Game from Crowdstar LLC saw its highest revenue at $30.8K in early November. Downloads reached their peak at 4.9K in late December, with active users fluctuating, ending the quarter with 45.3K.
Glow Fashion Idol by Crazy Labs had a varied quarter, with downloads peaking at 29K in late October. Revenue maintained a steady range, with a peak of $26.7K at the start of the quarter. Active users remained strong, closing at 77.8K.
Influencer Story: Rise to Fame from Future Fusion experienced a steady revenue, with a peak of $22.4K in late November. Downloads saw an increase towards the end of the quarter, reaching 3.5K. The app's active user count increased slightly, ending at 32K.
These insights reflect the competitive landscape of fashion games in Europe on the iOS platform. For more detailed analysis, visit Sensor Tower.