AI Insights · Timothy · January 2026
Q4 2025 iOS Entertainment Mascot Games in the US
Explore the performance trends of the top 5 entertainment mascot games on iOS in the US during Q4 2025, featuring insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the entertainment mascot games category on iOS in the United States saw varied performances among the top five applications. Here’s a closer look at their trends.
Disney Magic Match 3D by Jam City, Inc. experienced a significant start with weekly downloads peaking at approximately 260K early in October, followed by a decline to around 11K by the end of December. Revenue saw a peak of about $155K mid-October, gradually decreasing to around $120K towards the quarter's end. Active users started strong at 240K, rising to 311K in mid-October, but then declined steadily to about 155K by late December.
Minion Rush: Running game from Gameloft showed a steady pattern in weekly downloads, starting at 20K and reaching up to 28K by the end of the quarter. Revenue remained relatively stable, with slight fluctuations, peaking at around $2.4K in late December. Active users increased from 47K to a remarkable 119K over the quarter.
Sonic Rumble by SEGA CORPORATION, released in early November, had an initial surge in downloads of 344K, which tapered to approximately 11K by the end of December. Revenue followed a downward trajectory from $70K to about $9.5K in the same period.
PBS KIDS Games maintained a consistent download rate, starting at 26K and peaking at 41K by the end of December. Active users saw highs of 705K in mid-October, settling around 647K by the quarter's conclusion.
Finally, Sonic Dash: Fun Endless Runner also by SEGA, had a stable download rate, beginning at 17K and rising to 28K in December. Revenue had a peak of $6.2K in late November, with active users maintaining around 215K by the end of the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics are available for further exploration.
