AI Insights · Timothy · December 2025
Top 5 Entertainment Mascot Games on iOS in New Zealand, Q4 2025
Explore the performance of the top 5 entertainment mascot games on iOS in New Zealand during Q4 2025, highlighting trends in downloads, revenue, and active users.
The fourth quarter of 2025 witnessed interesting trends in the performance of top entertainment mascot games on iOS in New Zealand, based on data from Sensor Tower.
Minion Rush: Running game from Gameloft showed a notable peak in weekly revenue, reaching around $41 in late October, while downloads increased towards the end of December, peaking at approximately 326. Active users displayed a minor decline initially but ended the quarter stable at about 1.4K.
Sonic Dash: Fun Endless Runner by SEGA maintained a steady revenue, with a high of $68 in the penultimate week of December. Weekly downloads grew significantly towards the end of the quarter, reaching 249. The active user base saw a consistent increase, finishing the quarter at nearly 16.4K.
World of Peppa Pig NETFLIX experienced fluctuating revenue, peaking at $28 in early November. Downloads rose sharply in December, culminating at 247, while active users increased steadily, reaching 631 by the end of the quarter.
Disney Magic Match 3D from Jam City, Inc. saw a consistent revenue trend, ending with a peak of $185 in the last week. Downloads decreased significantly after an initial surge, with a low of 12 in early December. Active users saw a decrease over the quarter, settling at 43.
Finally, Hello Kitty Nail Salon by Budge Studios showed a steady revenue pattern, peaking at $134 mid-December. Downloads fluctuated with a peak of 91 in late December, and active users remained relatively stable, closing with 628.
These insights highlight the varying performance dynamics of mascot games in New Zealand's iOS market. For more detailed insights, visit Sensor Tower.
