AI Insights · Timothy · January 2026
Top Entertainment Mascot Games on iOS in the UK: Q4 2025
Explore the performance trends of the top 5 entertainment mascot games on iOS in the UK during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the UK iOS market witnessed varied performance trends among the top entertainment mascot games. Here's a closer look at the top five applications in this category.
Sonic Rumble by SEGA CORPORATION saw a significant drop in weekly downloads post-release, starting at around 41.8K and declining to 2.4K by the end of December. The game's weekly revenue also decreased from about $4.7K to $1.1K over the quarter.
Minion Rush: Running game from Gameloft maintained a steady download rate, peaking at approximately 5.3K in late December. Revenue remained relatively stable, with a notable increase to $528 in the week of December 22. Weekly active users decreased from 22.8K to around 11K by the end of the quarter.
World of Peppa Pig NETFLIX by Netflix, Inc. experienced a growth in weekly downloads, reaching 5.2K in the week of December 22. Active users also increased, peaking at 13.9K in the same week, although revenue remained minimal.
Sonic Dash: Fun Endless Runner by SEGA showed consistent weekly revenue, ending the quarter at $590. Downloads saw a spike in late December, reaching 4.5K, while active users fluctuated, peaking at 27.7K in late October before stabilizing around 15.9K.
Finally, Disney Magic Match 3D from Jam City, Inc. experienced a decline in both downloads and revenue throughout the quarter. Downloads started at 6.7K and dropped to 297 by the end of December, while revenue decreased from $7.9K to $4K.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit their platform for comprehensive app performance insights.