AI Insights · Timothy · January 2026
Top Drawing & Coloring Apps on iOS in New Zealand Q4 2025
Explore the performance trends of the top drawing and coloring apps on iOS in New Zealand during Q4 2025, including downloads, revenue, and user engagement insights.
In the fourth quarter of 2025, several drawing and coloring applications on the iOS platform in New Zealand showcased notable performance trends. Data from Sensor Tower provides insights into their weekly downloads, revenue, and active users.
Color by Number：Coloring Games from Wildlife Studios saw a fluctuating revenue pattern, peaking at $494 in early December. Weekly downloads showed a significant rise from 693 in early October to 1.5K by late December. Active users increased from 2.5K in mid-October to nearly 3.8K by the end of December.
Color Pop AI - Coloring Book by MWM experienced a steady revenue climb, reaching $495 in the week before Christmas. Downloads peaked at 1.3K during late October, while active users maintained a stable presence around 1.3K throughout the quarter.
Happy Color by Numbers Game from X-Flow observed modest revenue figures, with a peak of $79 in the final week of December. Downloads were consistent, rising to 580 in the last week of December. Active users showed an increase, closing the quarter at around 4K.
Zen Color - Color By Number by Oakever Games had a varied revenue stream, peaking at $66 at the start of the quarter. Weekly downloads reached 407 in early December, and active users remained steady, ending the quarter slightly under 3.5K.
Coloring ASMR by Zego Global Pte Ltd, though not generating revenue, showed a gradual increase in downloads, reaching 245 by the end of December. Active user numbers rose steadily, peaking at 1.5K.
These trends reflect the dynamic nature of the drawing and coloring app market on iOS in New Zealand. More detailed insights can be found at Sensor Tower.
