AI Insights · Timothy · January 2026
Top Drawing & Coloring Apps on iOS in the UK: Q4 2025
Explore the performance trends of the top drawing and coloring apps in the UK on iOS during Q4 2025, highlighting downloads, revenue, and active user metrics.
In the fourth quarter of 2025, the UK iOS market saw significant activity among the top drawing and coloring applications. Here’s an overview of the performance trends for these apps based on data from Sensor Tower.
Color by Number：Coloring Games by Wildlife Studios experienced a notable peak in weekly downloads, reaching approximately 37.5K by the end of December. Revenue saw a steady climb, peaking at about $9.4K in the last week of the year. Active users increased significantly, starting at around 61.7K in late September and ending the quarter at approximately 122.9K.
Happy Color by Numbers Game from X-Flow showed fluctuating weekly downloads, with a high of around 20.7K in late October. Revenue increased towards the end of the quarter, hitting about $1.4K in the final week. The app maintained a strong base of active users, growing from 107.7K to 177.8K over the quarter.
Color Pop AI - Coloring Book by MWM saw a gradual rise in both downloads and active users. Weekly downloads peaked at approximately 17.7K in December, while revenue reached a high of about $15.9K. Active users increased to about 62.4K by the end of December.
Zen Color - Color By Number from Oakever Games experienced varied download numbers, peaking at around 11.3K in late October. Revenue remained relatively stable, with a slight increase to about $926 by the end of December. Active users, however, saw a decline from 90.9K to about 10.6K.
Coloring ASMR by Zego Global Pte Ltd did not generate any revenue, but it did see a notable increase in downloads, reaching around 14.9K in late December. Active users grew from 32.3K to about 60.2K throughout the quarter.
For further insights into these apps and more, visit Sensor Tower.
