Top 5 Digital Pacifier Games on iOS in New Zealand: Q4 2025 Insights

In the fourth quarter of 2025, the digital pacifier games category on iOS in New Zealand saw varied performances among the top five applications. Here's a breakdown of their trends based on data from Sensor Tower.

Candy Crush Saga, by King, experienced fluctuations in revenue, starting at around $31K and peaking at approximately $35K in the final week of December. Weekly downloads showed a gradual increase, beginning at 803 and reaching 993 by the end of the quarter. Active users slightly declined from 6.4K to 6.5K over the same period.

Color by Number: Coloring Games from Wildlife Studios witnessed a moderate revenue increase, with figures rising from $371 to $433 by late December. Downloads started at 1.6K, dropped mid-quarter, and then surged to 1.4K towards the end. Active users also showed an upward trend, climbing from 3.8K to 3.8K.

PAW Patrol Rescue World, created by Budge Studios, saw revenue variations, with a low of $310 and a peak of $502 in early November. Downloads were relatively stable, with a slight increase from 219 to 254. Active users hovered around 1.6K, ending the quarter with a minor decline.

Hot Wheels Unlimited, also by Budge Studios, had a stable revenue, fluctuating between $241 and $334. Downloads varied slightly, starting at 190 and ending at 170. Active users remained fairly constant, with a slight increase from 388 to 336.

Toca Boca Jr by Piknik showed an interesting trend with a notable revenue increase from $158 to $272. Downloads experienced a significant rise, starting at 91 and jumping to 398 by the quarter's end. Active users also saw a significant increase, climbing from 525 to 1.1K.

These insights provide a glimpse into the dynamic performance of these popular games, with more detailed analytics available from Sensor Tower.