AI Insights · Timothy · January 2026
Top 5 Decoration Games on iOS in the UK, Q4 2025
Explore the performance of the top 5 decoration games on iOS in the UK during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the decoration games category on iOS in the UK saw notable performances from several leading apps. Here's a closer look at how these top 5 apps fared, based on data from Sensor Tower.
Homescapes: Match 3 Games experienced fluctuations in weekly revenue, starting at approximately $262K and peaking at $289K in late December. Weekly downloads showed a significant increase mid-quarter, reaching 37.5K in late October, while weekly active users climbed steadily from 182K to nearly 297K by the end of the quarter.
Travel Town - Merge Adventure maintained a consistent revenue stream with a high of $329K in late December. Downloads peaked at 30K in the final week, while active users grew from 60K to approximately 88K throughout the quarter.
Toca Boca World saw a remarkable increase in revenue, reaching $220K in the week of December 22. Downloads surged to nearly 29K during the same period, and active users rose from 225K to 341K by the quarter's end.
Dreamy Room had a more modest revenue performance, with peaks around $10K early in the quarter. Downloads reached a high of 17.9K in late December, while the active user base grew from 19K to 31K.
Finally, Matching Story showed stable revenue figures, peaking at $124K in the last week. Downloads were consistent, with a peak of 10.5K in October, and active users increased from 38K to nearly 49K over the quarter.
For more detailed insights into these trends, visit Sensor Tower.
