AI Insights · Timothy · January 2026
Top 5 Consumer Finance iOS Apps in Uruguay Q4 2025
Explore the performance of the leading consumer finance apps on iOS in Uruguay during Q4 2025, with insights into downloads and active user trends.
In the fourth quarter of 2025, the consumer finance sector on iOS in Uruguay showcased notable trends across the top applications. According to data from Sensor Tower, we delve into the performance of the leading apps in this category.
eBROU demonstrated a fluctuating pattern in downloads, starting from approximately 1.4K in early October and experiencing a dip to around 824 before stabilizing in the range of 900 to 1.1K towards the end of December.
Santander Uruguay maintained a consistent download trajectory, with numbers hovering between 770 and 1.2K weekly. The app's active user base showed an initial increase from 56.1K to a peak of 68.7K in mid-November, before settling at around 55K by year-end.
OCA observed stable download figures, generally in the 700 to 900 range, peaking at 913 in late November. This consistency reflects steady user engagement within the country.
Itaú UY saw a varied download pattern, starting with 738 and experiencing fluctuations throughout the quarter, with a notable increase to 793 in early December. Active users showed a gradual upward trend, reaching 51.3K in mid-December before a slight decrease to 45.7K by the end of the quarter.
BBVA Uruguay displayed a modest download range of 400 to 600 weekly, with peaks observed at 643 in mid-November. Active users experienced a steady course, maintaining numbers around 5K to 5.5K.
These insights offer a glimpse into the consumer finance landscape in Uruguay on iOS, with further details available through Sensor Tower's comprehensive analytics.
