AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps on iOS in South America, Q4 2025
Explore the trends in downloads and active users for the leading consumer finance apps on iOS in South America during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the performance of the top consumer finance apps on iOS in South America showcased interesting trends in downloads and active users. Here, we dive into the specifics for each app using data from Sensor Tower.
Nu saw a fluctuation in weekly downloads, peaking at around 95K in early November. Active users remained relatively stable, starting at 14M and slightly decreasing to 13.6M by the end of December.
Inter – Banking & Investing experienced a notable drop in downloads, starting from 76K in early October and declining to around 49K by year-end. The active user base began at 4.9M and decreased to 4.5M over the quarter.
CAIXA showed a strong upward trend in downloads, beginning with 52K and more than doubling to 127K by the end of December. Active users also increased significantly from 4.6M to 5.3M.
Banco Itaú: Conta, Cartão e + maintained a consistent download rate, fluctuating slightly around 52K to 59K throughout the quarter. Active users started at 5.2M, rising to 5.5M before a slight dip to 5M by the end of December.
CAIXA Tem witnessed variability in downloads, beginning at 43K and peaking at 73K in the last week of December. Active users started at 2M, dipped mid-quarter, and then recovered to 2.1M.
For more insights and detailed analytics, visit Sensor Tower's platform to explore further data on app performance across different regions and platforms.
