AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps on iOS in Serbia: Q4 2025 Performance
Explore the download trends of the top consumer finance apps in Serbia on iOS during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the consumer finance app sector on iOS in Serbia saw varied performance among the top contenders. According to Sensor Tower data, the download trends for these apps provide a snapshot of user engagement and market interest.
BPŠ mBank experienced fluctuations in downloads, peaking at around 2K in mid-November. The app started the quarter with approximately 1.2K downloads and ended the year with a slight decline to about 587.
Moja mBanka Raiffeisen had a strong start with 1.4K downloads in mid-October and maintained a consistent trend throughout the quarter. However, the numbers tapered off to approximately 535 by the end of December.
OTP m-bank showed a steady download pattern, starting at 709 and experiencing minor fluctuations before ending the quarter with 375 downloads.
Yettel Bank saw a gradual increase in downloads, reaching a peak of 667 in late October. The app concluded the quarter with around 386 downloads, indicating a moderate decline.
Lastly, Banca Intesa Mobi maintained a stable download rate, beginning at 593 and decreasing slightly to 327 by the end of the year.
For more detailed insights and analysis, visit Sensor Tower's platform, where comprehensive data on app performance is available.
