AI Insights · Timothy · January 2026
Top 5 iOS Consumer Finance Apps in Kenya: Q4 2025 Performance
Explore the download trends of the leading consumer finance apps in Kenya for Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top consumer finance apps on the iOS platform in Kenya showed varied performance in terms of downloads and active users, as reported by Sensor Tower.
The New KCB Mobile app started the quarter with approximately 2.3K downloads, experiencing fluctuations throughout, and peaking at 3.2K in late October. The app maintained a steady download rate, closing the year at around 1.4K.
Meanwhile, the Co-op Bank App began with 1.8K downloads in late September, reaching a high of 2.4K in early November before ending the quarter with around 875 downloads.
Equity Mobile demonstrated a modest increase in downloads, starting at 790 and peaking at 930 in mid-December. Throughout the quarter, it maintained a consistent download trend.
The I&M OTG Personal KE app showed a stable pattern with downloads fluctuating slightly, starting at 473 and ending with 351. Its weekly active users remained relatively stable, peaking at 4.2K in early December.
Lastly, Chumz: Save & Invest experienced a significant increase in downloads, starting at 262 and surging to 1.8K by the end of December. Active users also grew, reaching over 7.2K at the quarter's close.
For more detailed insights and data, Sensor Tower provides comprehensive analytics on app performance.
