AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps on iOS in South Africa: Q4 2025
Explore the performance of the top 5 consumer finance apps on iOS in South Africa during Q4 2025, with insights from Sensor Tower.
The fourth quarter of 2025 saw notable trends among the top consumer finance applications on iOS in South Africa. Here's a breakdown of their performance:
Splitwise from Splitwise, Inc. exhibited a significant surge in weekly revenue, peaking at around $1.6K in the last week of December. Downloads increased gradually, topping at approximately 628 in mid-December. Active users showed a consistent rise, reaching over 13K by the end of the quarter.
The Budget Planner App - Fleur by Akash Jain saw a fluctuating revenue pattern, with a high of $826 in late December. Downloads varied, with a notable spike to 1.8K in the same period. Active users grew steadily, closing the year at over 5.2K.
For YNAB by You Need A Budget LLC, revenue peaked at $201 in early December. Downloads were initially low but improved significantly in December, reaching 460. Active users increased, ending the quarter with 378.
Buddy: Budget Planner App from Buddy Budgeting AB experienced a stable revenue trend, peaking at $208 in late December. Downloads saw a notable increase to 349 by the end of the quarter, while active users rose to 361.
Lastly, Money+ Cute Expense Tracker by Chongqing Zhouhu Technology Co., Ltd maintained a consistent revenue stream, with a slight decline towards the year's end. Active users remained steady at 3, while downloads were negligible.
These insights are sourced from Sensor Tower, where more detailed analyses and trends can be explored.
