Top 5 iOS Consumer Finance Apps in Kenya Q4 2025

In the fourth quarter of 2025, the consumer finance app market on iOS in Kenya showed varied performance across different metrics. The data, sourced from Sensor Tower, provides insights into the trends for the top five apps in this category.

Splitwise experienced significant fluctuations in its weekly revenue, peaking at around $182 in late December. Its weekly downloads surged in late October, reaching a high of approximately 261, while active users rose steadily, peaking at 442 in the same period.

YNAB saw a gradual increase in revenue, with a notable peak of $86 in mid-November. Downloads remained relatively low but increased towards the end of the quarter, with a peak of 36 in the last week of December. Active users showed a slight increase, stabilizing around 86 by the end of the quarter.

The Buddy: Budget Planner App had a varied revenue pattern, spiking to $100 in mid-December. Downloads increased towards the end of the quarter, reaching 45 in the last week of December, while active users showed a steady rise, peaking at 46.

Wallet - Daily Budget & Profit displayed a consistent download trend, with a notable increase to 52 in late December. Revenue showed a peak of $33 in mid-November, while active users remained stable, ending the quarter at 132.

Finally, the Goodbudget Budget Planner saw a significant increase in downloads, peaking at 52 in the last week of December. Revenue showed a notable spike to $91 in early December. Active users increased towards the end of the quarter, reaching 76.

For more detailed insights and data, visit Sensor Tower's platform.