AI Insights · Timothy · January 2026
Top Casual Games in the UK on iOS, Q4 2025
Explore the performance trends of the top 5 casual games on iOS in the UK for Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the UK iOS market saw interesting trends among the top casual games, with data provided by Sensor Tower offering a detailed view of their performance.
Township from Playrix demonstrated strong weekly revenue, peaking at approximately $477K at the end of October. However, the revenue saw fluctuations, closing the quarter near $464K. Weekly downloads experienced a gradual decline from 44K to around 22K in early December, before rebounding to 44K by the end of the year. Active users started at 374K and saw a decrease to 292K early in December, followed by a recovery to 332K by the quarter's end.
Imposter Game - Party Edition by Sven Vucak showed a steady rise in weekly revenue, with a notable peak at $7.9K during the Christmas week. Downloads surged from 19.5K to a remarkable 68K by the week of December 22. Similarly, active users increased from 21K at the start of October to over 72K by the end of December.
Imposter Who? - Word Game from Sokak Technologies Inc. saw its revenue rise steadily, peaking at $10.1K in the week leading up to Christmas. Downloads began at 22K, increasing to 43K by late December. Active users showed significant growth, starting at 55K and reaching a peak of 181K in the penultimate week of the year.
Geometry Dash Lite by RobTop Games AB did not generate any revenue but saw a significant increase in downloads from 8.3K to 38K mid-December. Active users grew from 184K to a peak of 449K before slightly declining to 369K by the end of the quarter.
Offline Games - No Wifi Games by Moreno Maio maintained a steady weekly revenue, peaking at $2.4K in late December. Downloads increased from 20K to 32K by December 22. Active users started at 537K, fluctuating throughout the quarter and ending at 511K.
For more insights and detailed analysis, visit Sensor Tower.