AI Insights · Timothy · January 2026
Top Business Finance Apps on iOS in Kenya, Q4 2025
Explore the performance trends of the top business finance apps on iOS in Kenya during Q4 2025, with insights on downloads and revenue.
In the fourth quarter of 2025, several business finance and solutions apps demonstrated varied performance on the iOS platform in Kenya. Here’s a look at the trends based on data from Sensor Tower.
M-PESA for Business by Safaricom Limited saw weekly downloads fluctuate between 328 and 506 throughout the quarter, with a notable peak of 506 downloads in late November. Despite no revenue reported, the app maintained a consistent presence in the market.
Kopo Kopo experienced a gradual increase in weekly downloads, starting at 248 and reaching 317 by the end of the quarter. The steady climb in downloads highlights growing interest despite the absence of revenue data.
The Invoice Maker ▸ Estimate App from GetPaid Inc. showed a diverse performance. Weekly revenue ranged from $124 to $252, peaking in late October. Downloads varied, reaching a high of 199 in mid-October, while active users consistently grew from 1.27K to 1.49K by December end.
WAAFI Business maintained a stable download range, fluctuating between 88 and 132 throughout the quarter. The app did not report any revenue figures but remained a consistent choice for users.
Lastly, I&M OTG Business KE showed a varied download pattern, starting at 70 in early October and peaking at 103 in late November. The app, however, did not generate revenue during this period.
These insights provide a snapshot of the app landscape in Kenya's business finance sector on iOS. For more detailed insights, visit Sensor Tower.