AI Insights · Timothy · January 2026
Top 5 Books Apps on iOS in New Zealand: Q4 2025 Performance
Explore the performance trends of the top 5 book apps on iOS in New Zealand during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top book applications on iOS in New Zealand exhibited varied performance trends. Leveraging data from Sensor Tower, we can observe how these apps fared in terms of downloads, revenue, and active user engagement.
Libby, the library app showed an interesting trend with its weekly downloads starting at around 900 and experiencing a rise towards the end of the quarter, peaking at approximately 1.1K. Active users fluctuated from 42K at the beginning, dipping mid-quarter, and then climbing back to around 39K by the end of December.
For Amazon Kindle, downloads remained relatively stable, starting at 615 and surging to over 2.1K in the week before Christmas. Active users hovered around 20K, with a slight drop before rebounding to about 18.6K at the close of the quarter.
Audible: Audiobooks & Podcasts maintained strong weekly revenue, ranging between $13.9K and $17.9K. Downloads remained consistent, with minor fluctuations, while active users stayed robust, averaging around 42K throughout the period.
Novelmates-Best Stories&Novels saw a notable increase in downloads, starting at 226 and rising to 668 by the end of December. Revenue showed a steady pattern, ranging from $366 to $777. Active users increased significantly, ending the quarter at approximately 4K.
Lastly, Goodreads: Book Reviews experienced a moderate rise in downloads from 425 to 1.2K. Active user numbers increased steadily, finishing at 16.4K.
These insights provide a snapshot of the competitive landscape in the books category on iOS in New Zealand. For more detailed analysis, visit Sensor Tower.