Top 5 Beauty Retail Apps on iOS in Turkey: Q4 2025 Performance

In the fourth quarter of 2025, the top beauty retail applications on iOS in Turkey showed varied performance in terms of downloads and active users. This analysis, based on data from Sensor Tower, highlights the trends observed in these apps.

Watsons: Kozmetik ve Alışveriş saw a notable spike in weekly downloads, peaking at around 64.8K in late October. The app maintained a strong presence with weekly active users fluctuating between 180K and 340K throughout the quarter.

Gratis: Kişisel Bakım & Makyaj experienced a significant increase in weekly downloads in early November, reaching approximately 49.1K. Its active user base remained robust, staying above 430K, with a peak of 562K in early December.

SEPHORA - Maquillage, Parfum showed a consistent pattern in weekly downloads, with a high of 51.6K in late November. The app's active users peaked at 416K in the same period, before stabilizing around 240K by the end of December.

Rossmann had a steady download rate, with numbers hovering around 8K to 12K weekly. Active users saw a gradual increase, reaching up to 76K in late October, before settling around 62K towards the end of the quarter.

Kiko Milano: Makyaj & Kozmetik recorded its highest weekly downloads of about 16.7K in late November. The app's active users increased consistently, peaking at 75K in early December.

For more in-depth insights into these trends, Sensor Tower offers comprehensive data analysis and reports.