Top Beauty Retail Apps on iOS in South America - Q4 2025

In the fourth quarter of 2025, the top beauty retail applications on the iOS platform in South America demonstrated notable trends in downloads and active user engagement. This analysis, based on data from Sensor Tower, provides insights into the performance of these leading apps.

O Boticário experienced fluctuations in weekly downloads, starting at approximately 90.7K at the beginning of the quarter and declining to 17.1K by the end of December. Active users followed a similar downward trend, beginning at about 2M and decreasing to just under 1M.

SEPHORA: Maquiagem e Perfumes saw a peak in weekly downloads at 32.1K in late November, with active users reaching 245.4K around the same period. The app's downloads and active user numbers demonstrated a rise and fall pattern throughout the quarter.

For Beleza na Web: Cosméticos, weekly downloads peaked at 28.8K in late November. Active users showed a significant increase, reaching over 1M during the same week, indicating strong user engagement.

Natura (Oficial) displayed a steady increase in downloads, peaking at 25.1K in late November, while active users rose to 595.9K during the same timeframe, before declining towards the end of the quarter.

Época Cosméticos & Perfumaria observed its highest downloads at 30.6K in late November. Active users also saw an upward trend, peaking at 572.3K in the same period, followed by a gradual decline.

For more detailed insights and data, visit Sensor Tower.