Top 5 Beauty Retail Apps in Sweden: iOS Performance in Q4 2025

In the fourth quarter of 2025, the top beauty retail apps on the iOS platform in Sweden showcased varied performance trends in downloads and active users. This data, sourced from Sensor Tower, provides insights into user engagement with these popular apps.

Lyko saw a notable increase in weekly downloads, peaking at about 5.2K in late November. Active users initially declined, but rebounded impressively, reaching over 90K in mid-December.

SEPHORA - Maquillage, Parfum experienced a spike in downloads during the week of November 24, with numbers hitting approximately 3.9K. Active users showed an initial increase, peaking at around 41K in late November, before declining to 30K by the end of the quarter.

Notino: profumi e cosmetici had a surge in downloads in late November, reaching 3K. Active user numbers saw a significant rise around the same period, peaking at nearly 6.7K.

Rituals Home & Body Cosmetics reported steady downloads throughout the quarter, with a notable peak of over 1.6K in early October. Active users remained relatively stable, with a slight increase towards the end of the quarter.

Lush Fresh Handmade Cosmetics demonstrated a gradual decline in both downloads and active users over the quarter, ending with 123 downloads and 305 active users.

For further insights and detailed analytics, visit Sensor Tower's platform to explore more data-driven trends in the beauty retail sector.