AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on iOS in Russia: Q4 2025 Performance
Explore the performance trends of the top beauty retail apps in Russia on iOS during Q4 2025, highlighting download and active user metrics.
In the fourth quarter of 2025, the top beauty retail apps on iOS in Russia demonstrated varied performance trends, according to Sensor Tower data.
Gold Apple: beauty store saw a notable rise in weekly downloads, starting from about 43.6K in early October and climbing to approximately 68.3K by the end of December. The app's weekly active users increased from 2M to roughly 2.6M over the same period.
The ЛЭТУАЛЬ: косметика, парфюмерия app experienced a growth in downloads, peaking at about 70.9K in late November, with active users reaching around 1.4M during the quarter.
For РИВ ГОШ: интернет магазин, downloads increased from around 11.9K in early October to 40.4K by the end of December. Active users also showed upward movement, ending the quarter at approximately 279K.
Подружка: магазин косметики had a steady increase in downloads, reaching a peak of 17.1K in mid-December, while active users fluctuated, closing at about 151K.
Finally, ILE DE BEAUTE Beauty & Fashion maintained a consistent download rate, ending December with around 4.6K weekly downloads. The app's active users rose to approximately 36.5K by the end of the quarter.
These insights provide a snapshot of the competitive landscape among beauty retail apps in Russia, with more detailed analytics available from Sensor Tower.
