Top 5 Beauty Retail Apps on iOS in Oman, Q4 2025

In the fourth quarter of 2025, beauty retail applications on iOS in Oman demonstrated varying performance trends in terms of downloads and active users. This analysis, based on data from Sensor Tower, highlights the key metrics for the top five apps.

Sephora UAE: Beauty & Makeup saw a notable increase in weekly downloads, peaking at around 2.6K during early November, before gradually declining to just over 700 by the end of December. The app's active users followed a similar trend, rising to over 11K mid-quarter and stabilizing around 8.5K at year-end.

Nice one | نايس ون experienced a surge in downloads, reaching approximately 1.6K in late November, and maintaining a steady presence with around 850 weekly downloads towards the end of December. Active users climbed from 3.5K to over 4.6K during November, with a slight fluctuation towards the end of the year.

Almajed Oud | الماجد للعود recorded a significant increase in downloads, particularly in late October with over 1.5K downloads. This momentum continued into early December before tapering to just under 300 downloads by the end of the quarter. The app's active users rose consistently, peaking at over 10K in early December.

ريف | REEF saw moderate download activity, with numbers hovering around 600 in late November and gradually decreasing to approximately 320 by the end of December. Active user data was not available.

Finally, IBRAQ Perfumes maintained a steady download rate throughout the quarter, with a peak of 363 in late November. Active users increased from just over 200 to nearly 300 by the end of December.

For more detailed insights and data, visit Sensor Tower's platform.