Top Beauty Retail Apps on iOS in Oceania: Q4 2025 Performance

In the fourth quarter of 2025, several beauty retail applications on the iOS platform showcased varied performance trends across Oceania. Here's a detailed look into their weekly downloads and active user statistics, based on data from Sensor Tower.

MECCA - Beauty Shopping began the quarter with 8.8K downloads, experiencing a decline to 5.1K mid-quarter, but then saw a resurgence, peaking at 9.5K by the end of December. The app's weekly active users started at 88.7K, and showed a steady rise, reaching 127.9K by mid-December before a slight dip to 121K at the quarter's close.

Sephora - Beauty Shopping had a fluctuating download trend, starting at 5.3K, peaking at 10.2K in late November, and ending the quarter at 4.4K. Active users rose from 57.7K to a peak of 88.3K in late November, before settling at 62.8K.

Adore Beauty | Shop Beauty Now experienced a decline in downloads from 3.5K to 721 by the end of December. However, its active users showed an upward trend from 13.1K to 18.1K throughout the quarter.

Lush Fresh Handmade Cosmetics started with 551 downloads, seeing an increase to 1.7K in late November, before ending at 720. Its active users mirrored this trend, beginning at 982 and peaking at 1.8K in late December.

Finally, Nykaa – Makeup/Beauty Shopping had stable downloads, starting at 437 and rising to 1K in November, before ending the year at 850. Active users increased from 7.2K to 9.3K by the end of the quarter.

For more insights into the performance of these apps and others, visit Sensor Tower's website.