AI Insights · Timothy · January 2026
Top Beauty Retail Apps in New Zealand: Q4 2025 iOS Performance
Explore the performance trends of the top beauty retail apps in New Zealand on iOS during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top beauty retail apps on iOS in New Zealand showed varied performance trends in terms of downloads and active users, as reported by Sensor Tower.
MECCA - Beauty Shopping experienced a steady flow of weekly downloads, with a noticeable peak at 1.1K in late December. Active users remained relatively stable throughout the quarter, with a slight increase towards the end, reaching approximately 17.9K.
Sephora - Beauty Shopping saw weekly downloads increase mid-quarter, peaking at around 708. Active users fluctuated slightly but ended the quarter at about 9.8K.
Lush Fresh Handmade Cosmetics had modest weekly downloads, with a significant increase in mid-November reaching 325. Active users followed a similar trend, rising to 361 in late November.
OLIVEYOUNG GLOBAL maintained a consistent download trend, with a peak at 107 in early December. Active users remained relatively stable, ending the quarter at 657.
Finally, Nykaa – Makeup/Beauty Shopping showed a gradual increase in downloads, reaching a peak of 95 in late November. Active users saw a steady rise, concluding the quarter at 1.03K.
For more detailed insights and data, visit Sensor Tower's official site.
