Top 5 Beauty Retail Apps on iOS in Netherlands: Q4 2025

In the fourth quarter of 2025, the beauty retail app market on iOS in the Netherlands showcased diverse performance trends among the top five applications. According to Sensor Tower data, these apps experienced varying patterns in downloads and active user engagement.

Parfumerie Douglas saw a significant fluctuation in weekly downloads, peaking at around 18K in late November. Weekly active users also demonstrated a positive trend, starting at approximately 48K and rising to nearly 79K by early December.

Etos maintained a steady download rate throughout the quarter, with a notable increase to around 4K in late November. Active users showed an upward trajectory, reaching a peak of about 56K in late November before a slight decline towards the end of December.

Rituals Home & Body Cosmetics experienced a consistent pattern in weekly downloads, with numbers ranging from approximately 1.7K to 3.6K. Active users grew from 28K to over 35K by the end of the quarter, indicating strong user engagement.

ICI PARIS XL – Beauty displayed moderate download activity, with a spike to over 5K in late November. Active user numbers rose from about 11K to a peak of 17K in early December, reflecting increased user interest during the quarter.

Mein dm maintained a relatively stable download rate, averaging around 1.6K per week. Active users showed a recovery trend, starting at 23K and reaching over 25K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of user engagement and app downloads in the beauty retail sector on iOS in the Netherlands, offering a snapshot of consumer behavior during Q4 2025. For deeper analysis, further insights are available from Sensor Tower.