AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on iOS in Nigeria Q4 2025
Explore the performance of the top beauty retail apps on iOS in Nigeria during Q4 2025, with insights on downloads and active user trends.
In the fourth quarter of 2025, the beauty retail app landscape in Nigeria saw varying trends across the top applications. Based on data from Sensor Tower, here's a closer look at the performance of these apps.
Oriflame showed a consistent pattern in weekly downloads, peaking at 159 in mid-October and slightly tapering off to 96 by the end of December. The app maintained a stable number of weekly active users, fluctuating between 3.9K and 4.2K throughout the quarter.
MEDICUBE experienced a decline in weekly downloads from 184 at the start of the quarter to 42 by the end. Despite the drop in downloads, active users remained relatively stable, ranging from 261 to 347.
Beauty Hut observed an initial increase in downloads, reaching 109 in early November. However, this number decreased to 14 by the end of December.
StyleKorean maintained a moderate level of weekly downloads, with figures oscillating between 14 and 53. Active users showed a slight decline from 520 to 491 over the quarter.
Finally, ريف | REEF had a modest download rate, peaking at 50 in early November and ending the quarter with 23 downloads.
For more detailed insights and data, visit Sensor Tower.
