AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in the Middle East Q4 2025
Explore the performance of the leading beauty retail apps in the Middle East on iOS during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the performance of top beauty retail applications on the iOS platform in the Middle East showcased interesting trends. According to Sensor Tower, these apps experienced varied patterns in downloads and active users.
Nice one | نايس ون saw a significant increase in weekly downloads, peaking at approximately 73K in late November. Active users also showed a positive trend, starting at around 601K and reaching approximately 674K by the end of November, followed by a slight decline.
Deraah | درعــه had a mixed performance in downloads. Starting strong at 32.4K, downloads peaked at 49.5K in early November before dropping to around 11K by the end of December. Active users remained minimal but spiked to 243 in the final week.
Golden Scent قولدن سنت experienced fluctuating downloads, with highs of 21.5K in late November and ending the quarter with over 20.5K. Active users increased steadily from about 153K to 140K towards the end of December.
Sephora KSA: Beauty, Makeup downloads surged to about 29.6K in late November before settling around 9.3K at the quarter's end. Active users showed consistent growth, peaking at approximately 168K in late November.
دار الاميرات Dar Alamirat maintained steady download numbers, with a high of 18.5K in late December. Active users decreased from around 114K to 84K over the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
